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Top-class Judges


We select our judges from a pool of the best. We want to ensure that our review process is fair and in line with best judging standards. As such, we focus on the profiles and quality of the judges we are choosing.

Our judges are people of high standards in the industry and who have contributed to one form of project or the other. We have high regard for standard and this influences the choice of judges that we select to serve on our panel.

We set up a board to carefully scrutinise the judges that we will be selecting. The panel will start by having a long list of judges and then start debating the list down before we arrive at our final judges. The judges we finally choose are some of the best minds in the industry. This makes them highly fit for the role.

Our judges are people with proven track-records in the industry. They are business leaders who have undertaken different projects in the wool industry. This means that they have the requisite experience to determine whether an idea is viable in the market or not.

The calibre of our judges is high and we shuffle judges every year to ensure that there is a change in the marking structure of applications. We also use about four judges to ensure efficiency and reduce bias. With four judges, each application gets to receive a fair treatment and adequate review that subjects the application to a fair judging standard.

The decisions of our judges are also final because we believe in their capacity. Also, this is why we make use of four judges to ensure that the review process is fair and satisfies the four judges before the winner is selected. Also, the review process is individual such that one judge cannot influence the results of another.

We make use of various parameters to grade. These are the parameters that each application must tick before the allocation is considered to enter the finalist category or win the award. Some of the parameters include the market viability of the idea pitched.

We always review each application with the market viability in mind. If this is a great design, what are the chances that it will be viable in the market? Does it tick the right boxes? These are some of the questions that are asked to ensure that a design or an idea fits into the criteria we have highlighted.

We also consider the excellence and uniqueness of the design. The market is already filled with lots of designs. We are out for designs that are unique and tell a different story. Applications must seek to disrupt the market by coming up with something unique and excellent, which will grab the attention of the market. This also improves the viability of such a design, and goes a long way in its final evaluation.

Our judges understand all these parameters and they know the best ways to apply the parameters. This is because they are also vast with the industry and the market, and they can leverage this idea for effective judging.

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